This year, instead of giving awards for the best newspaper ad or the best TV spot, we’re once again
giving awards to the marketing campaigns that best accomplish their purpose — the best branding
campaign, the best new customer campaign, the best diversity campaign, etc. You can submit all or
portions of a campaign. So load everything you’d like us to see — TV spots, radio spots, Web pages,
posters, direct mail, annual reports, print ads, the works — onto a DVD and enter it in one or more
of the following categories:
Annual Reports: We will accept hard copy annual reports. Please send 2 copies of your annual report.
Please do not mount on boards.
- Brand Campaigns for both new and established brands, whether touting your bank's DNA,
M&As or just a new look.
- Customer Acquisition Marketing for campaigns designed to attract new customers; can
include new product or service promotions, new bank or branch locations, cross-selling, etc.
- Customer Retention Marketing for campaigns designed to keep current customers; can include
new products or services for current customers, new bank or branch locations, cross-selling,
etc.
- Community Service for campaigns that benefit the community.
- Diversity for campaigns that reach out to minorities and women.
- Financial Education for explaining sound financial practices.
- Humor for campaigns that are funny.
- Inspirational for campaigns that hit emotional buttons.
- Internal Branding for campaigns directed at employees.
- Annual Report for, well, annual reports.